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SEEK Berlin is an international fashion fair event with over 250 exhibitors, taking place in Berlin on January 16-17, 2024.
This year, the exhibition area for sustainable brands, Conscious Club, at the prestigious fair is expanding, indicating a significant ongoing transformation in the fashion and apparel industry.
Berlin Fashion Fair invites Finnish IVALO.COM as its sustainability expert
As the foremost international gathering for sustainable fashion, SEEK Berlin plays a pivotal role in the industry.
IVALO.COM, a Finnish sustainable fashion marketplace, has been invited as the main partner by SEEK Berlin to assess the level of sustainability among the event participants.
IVALO.COM 360 Sustainability Validation leads the way for change
Finnish company and online fashion marketplace, IVALO.COM, has invested several years in developing IVALO.COM 360 Sustainability Validation tool, with its comprehensive new version released in the summer of 2023.
The validation gathers objective information on the sustainability status of fashion brands and displays the results on IVALO.COM's online platform in eight different categories. Both fashion customers and validated fashion brands can benefit from the results.
IVALO.COM 360 provides comparable data, making it easier to evaluate sustainability. This information facilitates the analysis and improvement of sustainability efforts. The significance and demand for the validation tool have surprised even IVALO.COM.
"We knew, of course, that the tool was needed, but the phone has been ringing a lot," says Outi Pyy, Sustainability Director at IVALO.COM.
"Design is no longer enough. Light sustainability claims and actions are no longer sufficient, not for consumers or legislation. The demand for sustainability is growing, and brands need help in assessing and improving it."
"The interest of SEEK Berlin, a major player in the industry, in using our validation tool is an indication of the appreciation and recognition of our work and position. It is especially significant that the demand comes from a large international community," says Matti Lamminsalo, CEO of IVALO.COM.
"We are excited that the years of work and dedication are being rewarded. It's fantastic that the authority and leading player in sustainable fashion is Finnish."
IVALO.COM takes the stage at SEEK Berlin event on Tuesday, January 16
IVALO.COM will deliver its sustainability speech at the SEEK Berlin event on Tuesday, January 16, 2024.
IVALO.COM will present to the exhibition audience, brands, and experts a comprehensive guide on how to become sustainable in the fashion and apparel industry – and how to communicate it.
Concrete action recommendations will support and guide fashion industry professionals towards the future.
The presentation will be available on the IVALO.COM website after the event.
Further information:
IVALO.COM
Matti Lamminsalo
CEO
tel: +358 40 500 2607
email: matti@ivalo.com
IVALO.COM is a Finnish international fashion marketplace that offers over 130 sustainable fashion brands in one online store. The selection at IVALO.COM is continuously curated to meet the needs of the modern dresser. All brands on IVALO.COM undergo the IVALO.COM 360 Sustainability Validation.
